Without a Web strategy?

Would you run your business without a strategy, or at least a set of goals everyone can rally around? Obviously, the level of planning depends on many factors, but all companies need a point of reference that will drive their efforts in the right direction (or at least the one chosen). Assuming you answered “no” to the question above, you’re on your way to understanding the need for a Web strategy. You need a yearly (or more often if necessary) review of your Web site goals. From there, you can define the end-products you will need to provide for the site. This exercise will help determine whether your site is still in line with your company’s business objectives, and ensure that your Web resources will be used to support the business.