Web brainstorming

The most important step in developing or enhancing a Web site is to have a brainstorming session between key stakeholders and Web developers. Too often I see that people jump right into discussions on how to organize the content they have and what the site should look like. We advocate a different approach: Focus on business goals and objectives first. Next, we brainstorm scenarios: What do you expect your audience to do on your site? This serves as the foundation for a follow-up discussion on content organization.