The value proposition of a Web Content Management system

I had an interesting discussion with some colleagues about the way Web Content Management (WCM) vendors present their product; especially, the value of their product. Basically, having evaluated and implemented a WCM at my last employer, I can safely say that we have very much gained in efficiency. However, it’s also the case that we have had major challenges because of the WCM: Demands on our team for new site development as well as constant requests for assistance from the 40 or so content editors started to put a strain on the team. This is the issue: WCMs will increase site publishing efficiency by decentralizing the effort, but now, there are added pressure on Web teams for training, hand-holding, and content approval, not to mention assistance in putting content that may not exactly fit the templates and layouts. All in a day’s work.