Strategy before anything

It seems that every Web developer or Web designer will talk about ad nauseum about the importance of Web usability. Now, don’t get me wrong, I’m a firm believer that a site that does not adhere to basic usability principles will not be offering its full potential ROI; however, the conversation should be focused on Web strategy. I have a few posting son this blog about the importance of a solid Web strategy. And, I’m not referring to a Web work program, which is actually derived after a strategy is put together. The plan can only be sketched once a set of common goals (which form the strategy) is agreed upon. This is true no matter how big or small is the site, whether informational or e-commerce.