Sales Guide
Enhanced ebook for sales team
Research
We gathered all material used for the used in the current printed sales binders. We also tried to understand the sales cycle in order to propose new ways of showing the material.
A few details
Project Description
A large manufacturer of industrial furnaces wanted to improve their sales material to stand out from the competition and increase sales. They had developed a prototype of a digital sales guide and approached us to see if we could improve on it.
How we solved it
Our approach
The sales guide needed to be portable and interactive. We took the prototype and developed a feature-rich guide that sales people could carry on their iPads and show clients during sales calls.
User testing
The ebooks were then thoroughly tested to ensure that information was accurate, that it flowed well and that salespeople would be able to transition from their printed binders to this new sales tool.
Developing
The material is then assembled as an enhanced ebook with all sales material including embedding powerpoint presentations, a custom price configurator, a diagram viewer, animations, interactive images, and videos.
Distribution
We created 6 enhanced ebooks, one for each machine. The first set was produced in time for a large sales convention, and the rest were produced after and benefited from the feedback received.
