Policies not policing

An interesting dilemma facing Web teams today is that on the one hand they need to encourage content creativity while ensuring that the site remains uniform. Best practices show that you need to have policies and guidelines in place to ensure that content is developed, vetted, approved and published in a matter that reflects positivily the corporation’s brand and image. However, a balance between enforcing policies and policing Web site development is sometimes difficult to achieve. Corporate culture will often dictate how much policing is necessary to control sufficiently the publishing process. A good rule of thumb is to monitor site publishing while educating content providers, and make them aware of the policies as part off their training. Today’s more advanced Web publishing can help in this matter.–