Org chart as navigation for a Web site

DO NOT assume that your internal department org chart is a way to organize the site content. In fact, this is rarely the case. Your site visitors don’t care how you’re organized, and may even find it confusing anyway. Every corporation organizes itself differently and usually reflects the corporate culture. As a Web manager, you will be often coerced into creating content navigation to satisfy department heads, but you must resist. Argue that visitors have goals and objectives when coming to your site (have those handy if they doubt you). By organizing your content along those goals you will improve visitor satisfaction, which will translate in repeat visits, and depending on your business model, increase sales (or donations, or inquiries, etc.).