On Information architecture, aka site map

As much as people generally agree that content is king, few realize that the way this content is organized makes or breaks a site. Fresh and relevant content, free of errors cannot be viewed unless it is easily found. Although many site visitors depend on search to get to where they want to, a good site navigation will guide your visitors and help make their visit fruitful. The process one needs to go through to obtain the optimum content structure is too long to explain for this blog. Suffice it to say that it is worth spending some time analyzing what your users needs. Combine that with what you’d like to showcase, and your site information architecture will emerge.