Keep it simple

When companies want to build their Web presence, or re-design their site, they tend to think big. In most cases, thinking big is a good idea. However, on the Web, that’s usually not the right way to go. If you take on too much, and your site is too large for your team to maintain, you will be wasting resources in producing the site in the first place. In my many years of managing Web sites, I think that this is the number one problem I’ve encountered. People do not realize that you’re not done when the site is launched. Building a Web site is not putting most of your resources on building site, but rather you should be focusing your efforts on maintenance and future enhancements. That’s better planning.