Small focus groups

We had a mock-up review meeting today where the outcome really surprised me and re-enforced the old adage that a few users will be able to give you most of the feedback you need. I’d say in this case, it took 3 users to make us realize we were heading in the wrong direction. Their perspective was invaluable in that they identify a crucial flaw in the premise we adopted early on in the site re-design project. Make sure you test your designs, layout, wireframes etc. before going down too far on a path that may be costly in time and money.