Launched iBook for leadership coaching

What do you do to stand out from the competition? Certainly, quality of service is key, but in the world of executive coaching, your reputation as a leader is extremely important. You achieve that leadership through experience and results. What do you do once you have established yourself as such a leader in your field? You need to look into cutting edge tools to further stand out. Such an organization reached out to us to help them take their printed material and bring them to a whole new level.

We developed an enhanced, interactive digital tool, which clients can use to keep notes and perform exercises and tasks as part of the coaching engagement. The result was an interactive, dynamic and engaging app-ebook hybrid viewable on iPads.

Although the iBook reader comes with its own built-in note-taking tool, the client wanted to have the ability to email notes and comments to the coaches. We came up with a custom app for this special task, making the ebook a living document which can be referred to throughout the engagement. We also enhanced the material with engaging activities to reinforce the concepts covered.

Contact us to learn more about our digital content app-ebook hybrids and the business uses for this technology.

Top 3 ways to use enhanced ebooks in business!

The plain, text-based ebook has evolved over the years, but ebooks are generally associated with textbooks, novels or children’s books. We rarely hear of ebooks used in business context. But this changed drastically with the release of Apple’s iBooks Author 4 years ago. We could now add interactive elements, and multimedia to create rich, engaging ebooks that have a place in business.

Here are 3 ways  to consider using ebooks in a business context:

1. Digital sales material

To remain competitive, organizations need to keep their sales binders up to date and filled with information that will give their sales team a competitive edge. During a sales calls, staff will be using multi-media such as videos, animations and image galleries, in addition to the usual sales material like brochures, presentations and price sheets. And all of these features will be part of the enhanced ebook.

2. Studies with engaging charts and tables

Studies tend to be published as PDFs, which are often the exact replica of their print sibling. With enhanced ebooks, interactive charts, tables, timelines, and other tools can be added to provide further details and engage readers.

3. Training material

When training their employees, providing them with basic printed material or even some e-learning modules will usually ensure that the material is forgotten. Supplement your course with an enhanced ebook version of the material so that multi-media and interactive widgets are available even after the course is finished. The ebook as supporting material ensures that your employees better retain the course material during and after the class.

There are more ways to use enhanced ebooks, but for many organizations, these three should probably be a starting point when considering using enhanced, multi-touch ebooks as part of their publishing process. Follow-us on twitter to discover new ways to use ebooks in a business context.

Native Apps vs. Mobile-Enabled Web Sites

When is it a good idea to create a mobile version of your Web site instead of a native app? A mobile enabled site resizes the content, modifies the navigation and layout so that it can be best viewed on a mobile device. A native app is downloadable software that provides a service on a specific mobile device. A good mobile strategy provides the right answers, and in many cases you’ll need both.

See the full article at My Mobilewalla (you may have to register)