A well-designed, usable Web site is consistent in its navigation, style, message, content format, search capabilities and terminology. Consistency enhances the user's experience and conveys a professional, focused, and successful corporate image.

A good web site is also user-focused in every aspect. Whether a site is intended as an interactive tool or a promotional brochure, the goals of the target audience should be the focal point for design, architecture, and development.

The design should not interfere with a visitor's ability to find the information they are looking for. Although the 3-click rule (maximum number of clicks to get to the information) is not relevant anymore, you do not want to put in barriers between visitors and the information they need.

Web Presence Architect will create a series of templates and a style guide to ensure that your site is sustainable in the long run. Your site will reflect your corporate identity while following best practices in design and information architecture.

A good externally facing corporate Web site delivers a focused message. A company's primary Web property should be recognized as a major delivery vehicle for the corporation's brand and market message. In this respect, your company's site is as important as the annual report, marketing materials, advertisements, and other public relations material you create.

A focused message reflecting your corporation's mission is essential and is supported by a consistent, user-focused site structure.A Web site must be supported by a customer-driven organization and people with the skills and authority to carry our the new business reality your company operates in: A world where electronic communications and knowledge sharing dominates the landscape.

Web Presence Architects will guide you through the entire process, and provide your company with a strong, usable and creative Web site.