A well-defined Web Strategy is one that creates a cooperation model between business operations, IT and communications or marketing.
Many Years of best practices and experiences have shown that a centrally consolidated Web site management governance is crucial to set overall standards and keep Web content up-to-date.
The organization of the Web site content is called the architecture of the site. It is the navigation system that allows visitors to find information.
A well-designed, usable Web site is consistent in its navigation, style, message, content format, search capabilities and terminology. Consistency enhances the user's experience and conveys a professional, focused, and successful corporate image.
Web Content Management systems (WCM) provides the means to organize, approve, and publish a broad spectrum of content, promoting a greater leverage of a company's intellectual assests.